The fitness industry has really been challenged by the impacts of COVID-19, none more so than the need to shift our services online in the aim to provide ‘remote’ or ‘at-home’ experiences for our clients. What this means is that we’ve had to acquire and adopt completely new skills that we’ve never had before, particularly…
5 Of The Best Ways To Get Clients For Your PT Business
Building a Personal Training business and offering a great service is one thing, actually building a list of clients and getting your name out there is a whole different ball game. And it’s something that even experienced PTs across the country often struggle with. So if you’re new to the fitness industry or just looking…
Own, Rent Or Employee – Which Type Of PT Business Is Right For You
So you’ve graduated from your Certificate III & IV in Fitness (or about to), and it’s time to take the next step in your career. You’ve done all you can to educate yourself and get the practical experience, now it’s up to you to make the most of it. The big question at this point…
6 Tips For Marketing Your PT Business
It’s no secret that marketing is a vital part of any business. For many personal trainers, the marketing and selling process can be uncomfortable, and for this reason is often put aside as an afterthought. A strong marketing strategy allows businesses to build long-lasting relationships with their audiences and helps to attract and sell products…
How to Become a Fitness Blogger – Part 2
In part one of how to become a fitness blogger we went through setting up a blog and choosing how to plan and approach it. In this part we’ll talk more about how to run your blog, from writing your content to promoting it. Write often, consistently and well One thing that is often overlook,…
How to Become a Fitness Blogger – Part 1
As a fitness professional, getting new clients can be a tough task, especially in the beginning of your career. There are numerous ways to get new clients and build up a reputation, but we’re not here to talk about all of those methods, we’re talking about how running a fitness blog can be a great…
3 actionable ways to grow your Instagram following
As a fitness professional, or someone looking to get into the industry, you might be well aware that Instagram can be a very powerful tool for gaining exposure. The obvious benefit lies with its use to drive new clients to your services, but behind that, the power of its social proofing—the ability to leverage the…
How to Strategically Raise Your Prices as a Personal Trainer
There are many reasons for wanting to increase your price. Maybe you set your prices too low in the beginning. Perhaps your demand is now so high that you’re turning people away and have no other way of increasing your salary. Or perhaps you feel your time is worth more now you’ve gained a heap…
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