Category: Business

It’s no secret that marketing is a vital part of any business. For many personal trainers, the marketing and selling process can be uncomfortable, and for this reason is often put aside as an afterthought. A strong marketing strategy allows businesses to build long-lasting relationships with their audiences and helps to attract and sell products…

In part one of how to become a fitness blogger we went through setting up a blog and choosing how to plan and approach it. In this part we’ll talk more about how to run your blog, from writing your content to promoting it. Write often, consistently and well One thing that is often overlook,…

As a fitness professional, getting new clients can be a tough task, especially in the beginning of your career. There are numerous ways to get new clients and build up a reputation, but we’re not here to talk about all of those methods, we’re talking about how running a fitness blog can be a great…

As a fitness professional, or someone looking to get into the industry, you might be well aware that Instagram can be a very powerful tool for gaining exposure. The obvious benefit lies with its use to drive new clients to your services, but behind that, the power of its social proofing—the ability to leverage the…

There are many reasons for wanting to increase your price. Maybe you set your prices too low in the beginning. Perhaps your demand is now so high that you’re turning people away and have no other way of increasing your salary. Or perhaps you feel your time is worth more now you’ve gained a heap…

With many different avenues and opportunities to take in the Fitness Industry, it can be quite difficult to know where to start when creating your own business. Today we are going to go through a step-by-step guide to forming your Fitness Business: Step 1: Choose a niche to specialise in. Having a niche means that…