As a fitness professional, or someone looking to get into the industry, you might be well aware that Instagram can be a very powerful tool for gaining exposure. The obvious benefit lies with its use to drive new clients to your services, but behind that, the power of its social proofing—the ability to leverage the…
Step-by-Step Guide to Starting a Fitness Business
With many different avenues and opportunities to take in the Fitness Industry, it can be quite difficult to know where to start when creating your own business. Today we are going to go through a step-by-step guide to forming your Fitness Business: Step 1: Choose a niche to specialise in. Having a niche means that…
A Day in the Life of a Mobile Personal Trainer
Ever wondered what it’s like to be a real life personal trainer? Check out “A Day in the Life…” by our fantastic AFA Ambassador – Shelley Lask.



