10 July, 2018

We are very pleased to announce our new Ambassador program.

Many of our graduates have gone on to create rewarding careers as successful personal trainers.  We want to celebrate their success and recognise them as role models for our current students and the next generation of fitness professionals.

We are pleased to introduce our Ambassadors – three of our graduates who have achieved success in their career path and continue to provide inspiration for those considering a career in the fitness industry.  The role of the Ambassadors is to provide AFA with up to date advice and information to ensure our qualifications and graduates continue to exceed the industry standard.

So, here is a snapshot of our AFA Fitness Ambassadors:

Lisa Licciardi


Lisa completed her Certificate III & IV in Fitness as an online student and was a finalist in the Fitness Australia ‘Student of the Year’ Awards in 2017. You can read more about her award here. Lisa’s story is particularly inspiring as she is a mother of three and was actually pregnant with her 3rd child when she started her fitness education with us.

Growing up, she was a dedicated gymnast, training with the Victorian Institute of Gymnastics (VIG), until an ankle injury curtailed her competitive career. She maintained an interest in health and fitness and went on to become an occupational therapist.

Everything she did seemed to point her towards a career in fitness.  She enrolled into an online course with AFA because it enabled her the flexibility to study around her work and family commitments.  She completed her qualifications and has been enjoying the opportunity to positively impact on people’s lives. Read more about Lisa’s background on our Ambassador Page.

Shelley Lask

Shelley Lask - Head Shot

Shelley has a very unique and inspiring story. She prides herself on being far from your typical personal trainer. She loves empowering people to become more physically active, fit and strong while assisting them to develop a positive body image.

She is part of the advisory board for Health at Every Size (HAES® Australia), and enjoys speaking to community groups about body image and accepting diversity.  . Shelley was also involved in the fitness industry focus group for Eating Disorders Victoria.

Shelley was part of our original Ambassador program, and because of her amazing contribution and inspiring story, it only felt right to bring her back on board. You can read more about Shelley’s contribution to the fitness industry on our Ambassador Page.

Yukio Matsumoto

Yukio Matsumoto - Head Shot

Yukio graduated from one of AFA’s face to face courses earlier this year having secured employment as a result of his outstanding efforts in his work experience placement. Yukio was one of our most popular students ever, because of his enthusiastic and caring nature.

He was always willing to help out other students and was the first to put up his hand to participate in AFA activities, including a photo shoot for our new website.  It’s no wonder that his work experience supervisor snapped him up for a PT role as soon as he had graduated – and we wanted him as one of our Ambassadors!

You can find read more about Yukio’s career transition by visiting our Ambassador Page.


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