In 2011/2012 almost 70% of Australians aged 15 and over were either sedentary or only participated in low levels of exercise(1). To a ‘fitness nerd’ like me, it’s hard to understand why so many Australians prefer to adopt a sedentary lifestyle over an active one. The truth is, ‘fitness nerds’ like me are the minority!
Focus on Muscle, Not Fat
While clients come in different shapes and sizes, the vast majority are focussed on getting fit to lose weight or to manage their weight.
Binge Eating Uncovered
You know the scenario – your client tells you about their healthy diet and regular exercise routine, but they’re not losing weight.
You’re mystified, the client feels defeated. And before long, they’ve given up on their gym membership because it’s not working.
Golden Rule #1 for Engaging Clients
Be a good listener.
When you’re working as a PT, the single most important aspect of your business isn’t kettle-bell theory or muscle groups. It’s engaging and keeping your clients.
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