Category: Uncategorised

What if I don’t look like a stereotypical personal trainer?

When it comes to walking the talk, how important is our appearance as personal trainers? That really depends on what you’re talking.

For starters, knowing how to coach someone else to do something doesn’t necessitate currently participating in that sport yourself, though certainly having experienced it first hand in the past is invaluable.

It’s only natural to assume that for our clients to succeed, the training we provide must include a variety of training methods, techniques and varying equipment to ensure that they are not only achieving their own health and fitness goals, but also enjoying their workouts.

Having overheard a conversation recently about how a client was constantly left waiting for their Personal Trainer to arrive I started thinking about what traits every Personal Trainer simply must have to make it in the industry!

Congratulations! If you’re reading this, then chances are you have recently completed your fitness qualification and are looking at jumping headfirst into a brand new career in this exciting industry!

I’m a Personal Trainer, I don’t need to know about sales!

It’s an area many Personal Trainers prefer not to think about. However, what a waste any of your marketing efforts will be if you miss opportunities to make a sale (or in PT terms, gain a new client!!)!

Finally, we’ve progressed into the 21st Century and realised pregnancy is not a debilitating circumstance, but rather a natural and normal condition where functional physical activity should be encouraged.

Gone are the days of wrapping pregnant women in cotton wool, confining them to a total state of rest and warning them to avoid all forms of strenuous activity through fear of complications!

Kids are capable of some amazing athletic performances so why the need to underplay their achievements for the sake of political correctness? Many of them will practice for hours and will push themselves to the point of exhaustion in an effort to achieve a PB or master a new skill.

So what is the secret to getting kids involved and how do we encourage those less motivated to participate?

Small businesses can now be very competitive on a lower budget mainly thanks to the internet. Gone are the days where you had direct mail, radio, print and TV as your major options. Having said this, the online landscape is highly competitive, especially in the Personal Training arena and while success may not rest solely on budget it does rest heavily on strategy and time invested (which does have a monetary cost at the end of the day!).