Category: Uncategorised

As the old year clicks over and the New Year begins, millions of people get swept into the land of New Year’s Resolutions.

You know that land – that fantasy world. Where motivation will magically descend upon us, and with the mere thought that it’s time to completely change our lives, we’ll suddenly be able to turn ourselves into completely different people.

I’m a Personal Trainer, I don’t need to know about sales!

It’s an area many Personal Trainers prefer not to think about. However, what a waste any of your marketing efforts will be if you miss opportunities to make a sale (or in PT terms, gain a new client!!)!

Finally, we’ve progressed into the 21st Century and realised pregnancy is not a debilitating circumstance, but rather a natural and normal condition where functional physical activity should be encouraged.

Gone are the days of wrapping pregnant women in cotton wool, confining them to a total state of rest and warning them to avoid all forms of strenuous activity through fear of complications!

Many people exercise for the benefits it has for their body and heart. But what they may not realise is that physical activity also has a significant positive impact on their brain health.

You know the scenario – your client tells you about their healthy diet and regular exercise routine, but they’re not losing weight.

You’re mystified, the client feels defeated. And before long, they’ve given up on their gym membership because it’s not working.

Kids are capable of some amazing athletic performances so why the need to underplay their achievements for the sake of political correctness? Many of them will practice for hours and will push themselves to the point of exhaustion in an effort to achieve a PB or master a new skill.

So what is the secret to getting kids involved and how do we encourage those less motivated to participate?

Be a good listener.

When you’re working as a PT, the single most important aspect of your business isn’t kettle-bell theory or muscle groups. It’s engaging and keeping your clients.

Small businesses can now be very competitive on a lower budget mainly thanks to the internet. Gone are the days where you had direct mail, radio, print and TV as your major options. Having said this, the online landscape is highly competitive, especially in the Personal Training arena and while success may not rest solely on budget it does rest heavily on strategy and time invested (which does have a monetary cost at the end of the day!).