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While clients come in different shapes and sizes, the vast majority are focussed on getting fit to lose weight or to manage their weight.

I have a friend who has a PhD in exercise physiology and is acknowledged as a world leader in his area of expertise. Every year he continues to research and refine his knowledge and understanding of how the human body responds to exercise. He has been involved in exercise research for more than 25 years. You would think that he would have reached a point where he knows everything about his specialised topic!

As the old year clicks over and the New Year begins, millions of people get swept into the land of New Year’s Resolutions.

You know that land – that fantasy world. Where motivation will magically descend upon us, and with the mere thought that it’s time to completely change our lives, we’ll suddenly be able to turn ourselves into completely different people.

I’m a Personal Trainer, I don’t need to know about sales!

It’s an area many Personal Trainers prefer not to think about. However, what a waste any of your marketing efforts will be if you miss opportunities to make a sale (or in PT terms, gain a new client!!)!

Finally, we’ve progressed into the 21st Century and realised pregnancy is not a debilitating circumstance, but rather a natural and normal condition where functional physical activity should be encouraged.

Gone are the days of wrapping pregnant women in cotton wool, confining them to a total state of rest and warning them to avoid all forms of strenuous activity through fear of complications!

Many people exercise for the benefits it has for their body and heart. But what they may not realise is that physical activity also has a significant positive impact on their brain health.

You know the scenario – your client tells you about their healthy diet and regular exercise routine, but they’re not losing weight.

You’re mystified, the client feels defeated. And before long, they’ve given up on their gym membership because it’s not working.